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Helping A Law Firm Go From 0 to #1
Paid Advertising & SEO
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Goal:
Starting a law firm from scratch is a big challenge, but one attorney in Colombia was ready to make it happen. With the expertise to excel in her field, she reached out to us for help creating a professional website, developing a business plan, and crafting a marketing strategy. By combining a targeted paid advertising campaign with a long-term SEO plan, we built a strong foundation for her new practice. Within 24 months, her firm became the top immigration law firm in Colombia.
Customer Pain Points
Breaking Through in a Competitive Space
While the immigration law market in Colombia wasn’t overly saturated, capturing attention required more than just expertise—it required a standout brand and the right messaging. With multiple firms offering similar services, we needed to create a unique identity that resonated with potential clients. Paid advertising became a critical tool to break through the noise, allowing us to test messaging and refine the firm’s brand voice.
Starting Fresh Online
Launching a new domain meant starting from zero—no traffic, no search authority, and no content to attract potential clients. To overcome this, we focused on establishing the firm as a trusted authority in immigration law. We developed a content strategy centered on answering common client questions, sharing expert insights, and simplifying complex legal processes. By creating valuable, bilingual content optimized for search engines, we began building credibility and visibility over time.
Establishing Trust Without a Track Record
As a brand-new law firm, building trust was a major challenge. Without client testimonials, reviews, or a recognizable name, potential clients had no reason to choose her over more established firms. To compete, we needed to craft a compelling brand story and demonstrate authority from day one.
Websites
Website
We built a website designed to surpass anything else in the market. It featured sleek branding, transparent and accessible information, and an intuitive user experience that made complex legal topics easy to understand. We wanted it to be evident that this was the leading firm just by looking at the website. The result was a foundation that inspired trust and positioned the firm as the leading authority in Colombian immigration law.
Paid Advertising
Paid Advertising Campaigns
To reach both ready-to-buy clients and those still exploring their options, we developed a dual-focused advertising strategy. For bottom-funnel clients, we crafted direct, conversion-driven ads targeting individuals actively searching for immigration services. For top-of-funnel audiences, we ran awareness campaigns highlighting the challenges of moving to Colombia and how the firm could provide solutions. This approach maximized reach while ensuring high-quality leads.
- Over the first 2 years we scaled campaigns from $500/month to $5,000/month, spending over $78,000 in 21 months with an average cost per lead of $10 with an 8.86% CPL (That percentage increases to 10.2% if you eliminate initial months).
- The law firm's ROI from these campaigns was over $500,000 or more than a 6:1 return on ad spend.
- The main channels we used were Google Ads, Meta, and Youtube.
SEO
High-Value Keywords
We created a library of content to establish the firm as a thought leader. This included detailed guides on immigration processes, buying real estate, and moving to Colombia, all tailored to address potential clients' specific questions and concerns. We made sure to include the lead attorneys insight throughout each piece of content and cite sources. By sharing this content through the website and marketing channels, we built trust, demonstrated expertise, and attracted a steady stream of organic traffic.
- We built traffic to about 8,000 visitors a month, driving hundreds of visitors per day to the website.
- By year 2, most of the firm's leads were from organic channels.
- The website now receives visitors from over 200 countries, and the most popular keywords are all middle and low funnel, including specific types of visas and those looking for assistance.
Our Results
#1
Top Firm In Colombia Within 12 months
Using our multi-channel approach, we helped the law firm go from 0 to the top law firm in Colombia (by number of clients per year) within 12 months.
6:1 ROAS
Scalable Campaigns
The firm was able to scale its ad spend at its pace, making sure to keep up with client demand with new hires and internal processes.
60-40 Revenue Split
Successful Diversification
While most companies need to wait years to be able to diversify, we helped the firm set up a foundation to diversify from day 1.