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Helping a Skilled Spine Surgeon Build Trust, Reach Niche Markets, and Double Patient Volume
Paid Advertising
Goal:
This talented young spine surgeon had an impressive track record and heartfelt patient testimonials that spoke volumes about his expertise. However, without a professional website or a solid marketing strategy, he wasn’t reaching the audience he deserved in such a competitive field. Our mission was simple: help him connect with more patients by building trust and targeting high-value, niche markets to double his monthly patient count.
Customer Pain Points
Attracting International Patients
To maximize revenue, we targeted international patients who were willing to pay $20,000 or more for spinal surgery. Convincing this audience to travel required overcoming significant trust barriers.
Targeting Patients in Canada
In Canada, long wait times for spinal surgery created an opportunity. We identified individuals unwilling to wait and crafted campaigns addressing their needs for timely, expert care.
Building a Reputation from Scratch
As a relatively new doctor with limited brand recognition, establishing trust and authority in such a competitive field required a strong digital presence and compelling storytelling, especially when patients are typically relying on referrals.
Websites
Google Ad Campaigns
We developed precision-focused Google Ads campaigns aimed at individuals actively searching for spine surgery solutions. Our strategy highlighted the doctor’s expertise, patient outcomes, and ability to provide immediate care, resonating with international patients and Canadian audiences.
Paid Advertising
Landing Page Design
We created sleek, professionally designed landing pages that emphasized trust and authority. These pages provided clear, accessible information while addressing patient pain points, such as long wait times or concerns about traveling for surgery.
Re-Targeting
High-Value Keywords
To keep the doctor’s services top of mind, we implemented social media retargeting campaigns. These campaigns showcased testimonials, success stories, and educational content, further reinforcing his credibility and building trust with potential patients.
Our Results
10:1 on Ad Spend
ROI and Revenue Growth
Achieved a 10:1 return on ad spend, generating $80,000–$100,000 in new revenue per month while significantly reducing the cost per lead by 30% in the first three months.
4x Increase in Monthly Patietns
Strengthening Trust with Patient Testimonials
Secured a steady stream of new patients, fostering more positive testimonials and building a strong foundation of credibility.
2.2x Increase In Local Patients
Expanding the Local Patient Base
Improved branding and online presence drove substantial growth in the doctor’s local patient numbers, solidifying his reputation in the community.