Trust is everything for any doctor, especially one aiming to attract international patients. Most patients want proof—videos of real stories, heartfelt testimonials, and a steady stream of positive reviews that say, “This doctor is the best of the best.” But this doctor was just starting, with a limited collection of patient stories to showcase. To compete locally and internationally, we needed to create a compelling brand that inspired confidence, even without a long list of testimonials.

Some medical specialties, like plastic surgery or weight loss, dominate online searches with thousands of potential patients looking for international services every month. Unfortunately, “Urologist Mexico” from the US and Canada wasn’t one of them. The search traffic just wasn’t there. This meant we had to think creatively—focusing on building trust within the local expat community and targeting travelers with acute urological needs. Phase 2 would require us to use the testimonials to expand awareness through strategic marketing campaigns internationally gradually.

Over the years, the doctor had accumulated multiple websites—none of which truly worked for him. They were outdated, poorly optimized, and left potential patients unsure of who he was or what he offered. While his social media presence was active, it wasn’t reaching his target audience: older men dealing with prostate issues. His digital presence didn’t match his expertise, and it was costing him patients. We knew we needed to bring everything together—one cohesive, optimized website and a strategy tailored to his ideal audience.