Building a Scalable Marketing Solution for a SaaS Company and Its Clients

Paid Advertising & SEO

Goal:

A SaaS company focused on helping doctors acquire and serve international patients wanted to dramatically increase the number of international patients each doctor treated. To achieve this, they needed a complete marketing arm capable of delivering personalized strategies for every doctor in their network. This involved building unique websites, creating a bilingual SEO strategy, and launching paid advertising campaigns designed to attract patients from multiple countries. Success was critical, as the SaaS company’s revenue model depended on the doctors acquiring more patients.

Customer Pain Points

Starting from Scratch

The SaaS company had no prior experience in marketing. Building the necessary infrastructure—including branding, websites, and marketing strategies—was an essential first step.

Unique Strategies for Every Doctor

Each doctor required their own tailored brand and marketing plan to effectively target international patients while also standing out in their local markets.

Limited Budgets, High Stakes

With limited budgets and a performance-based revenue model, success wasn’t optional. Every campaign had to be highly efficient and results-driven to generate a meaningful ROI for both the doctors and the SaaS company.

Websites

Brand Story and Custom Websites

We developed unique branding strategies for each doctor, creating a professional identity that resonated with their target audiences. Each doctor received a bilingual website optimized for international and local SEO, ensuring they could effectively connect with patients in multiple countries.

Paid Advertising

Paid Advertising Campaigns

To attract international patients, we created targeted ad campaigns that addressed specific pain points, such as high medical costs in the U.S. and long wait times in Canada.

Average ROI: Each doctor saw a 200% return on their marketing investment.
Predictable Growth: The campaigns created a reliable revenue engine, with some doctors growing their practices by 3x–4x.
Scalability for the SAAS Company: Our cost per lead and predictable growth allowed the SAAS company to accurately find new doctors to partner with.

SEO

Bilingual SEO Strategies

We implemented bilingual SEO campaigns that strengthened the doctors’ online presence both locally and internationally.

Traffic Growth: Websites saw an average traffic increase of 300–500%.
International Patient Acquisition: Doctors added 5–10 international patients monthly, while also boosting recognition in their local markets.

Our Results

5:1 Average ROAS

Great ROI

While each doctor has a different market, specialty, and brand, we were able to keep a consistent 5:1 ROAS ratio across campaigns.

105% Increase

Dozens of Leads Per Week

On average, each doctor we started working with saw a 105% increase in patient acquisition, both internationally and locally.

20+ Doctors

2-3 New Doctors Each Month

In 2024, we helped bring on over 20 doctors and averaged 2-3 new websites and paid strategies per month.

Contact Me To Talk About a Custom Solution

Let’s explore how we can tailor our services to fit your agency’s needs and help you scale with confidence.